3 Secrets To Help You Blast Through The Dread, Anxiety And Discomfort Of Self Promotion.
Have you heard the saying it's not enough to be a (insert your profession / trade here) you also have to be a great marketer of (insert your profession /trade here). For so many people the very idea of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's just like anything else, with the appropriate tools, strategies, assistance and most importantly a shift in your mind set you can discover the fun in self promotion to where it even becomes effortless self promotion.
Perhaps the first thing you can do is to stop thinking of self-promotion as a project and start incorporating it into your daily business activities as an essential business generation task.
For example a "keep-in-touch strategy." This is made easy by using an autoresponder service.
There are many autoresponder services out there, do your research and choose the one that best meets your needs.
Make a habit of regularly sending your clients and target market emails, personal notes and informative articles.
It means: giving to people building and maintaining relationships and honoring your commitments.
Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a presence in the marketplace.
Three things you can start doing yourself today are:
(By the way if these techniques don't resonate with you, you really do have to get over it, you simply have to overcome the fear of self promotion and do it, as just a necessary part of of success - in business, at work, home, school)
1. Set small daily self-promotion goals.
- dropping someone a line,
- joining a networking group,
- donating your service,
- writing an article,
- starting a blog,
- or turning up at an networking event.
IT MAY TAKE SOME TIME TO SEE THE END RESULT IN NEW CLIENTS, but it gets you into the habit.
Reality check - clients will come to you when it is right for them, not you, and you have to be ready to serve them when that time comes.
You won't build your business / your career / you life without taking action.
2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their name and contact details.
3. Be proactive - follow up, follow up, follow up.
- Keep in touch with tact.
- Thank them for selecting you and your service.
Even if they only buy from you annually make an effort to stay in contact.
Keep them up-to-date of your activities, your newsletter, specials etc.
Sometimes it's difficult to stay in touch. People change jobs, move around have different needs, budgets and so forth.
The onus is on you.
Remember in the end marketing your service is about marketing YOU.
You need to sell your potential clients on you:
Your uniqueness, your brand, your uniqueness - what you have to make their lives better.
You will find it difficult, even impossible to achieve greatness or sustained success without the willingness and ability to be a ruthless self-promoter.
If you come at it with the right approach you will discover the fun in self promotion
So go on, make it fun, enjoy it and promote yourself now!
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