Before & After Facebook: Importance Of Facebook Marketing Strategy To Promote Brand
Most of the learning before the proliferation of Facebook and social networking happened through ads on television. During the days of traditional media dominance, marketing was driven by power to broadcast. Marketing communication was mainly unidirectional through blaring ads and press releases.
Word of mouth happened on an one-on-one basis, where the conversation would begin and end around a little group.
Today, a search on your favorite brand on Facebook may show lots of discussions about the brand, which may depict user's positive or negative experiences with the brand. As opposed to the clandestine brand gossip of earlier days, the Facebook period ensures that conversations are documented and made easily available through social media websites.
Brands trying to overlook this new medium find themselves in a state similar to an ostrich, with its head buried in sand, thinking the world cannot see it. The real image of the brand in people's minds appears aloud nowadays through conversations on Facebook.
Facebook and Online Reputation
The power of Facebook has spread the scope of Word of Mouth beyond the traditional conversation between friends. Now, each and every Facebook user is free to publish his views on your brand. The real effect of this happens when those conversations appear in searches and influence people's opinion about the brand image.
This is where internet popularity, mostly on a widely accepted medium like Facebook, matters.
In a nutshell..
Managing a positive image of your brand requires you to expand your reach, more than you would do in times of conventional media. The conversational nature of social media websites, like Facebook, demands a different approach. Unlike one-time broadcast by the traditional medium, Facebook stores every discussion and makes it available through the search option for anyone who is interested to get more information about your brand.
That's the reason why it is an important part of any brand plan to feature positively on social networking websites, like Facebook. Engaging consultants who have experience in managing brands through the new era of social networks is a growing practice which could help brands manage the new wave.
Get more info on the best Facebook training available.
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