Business Opportunity Lead Strategies - What The Vendors Will Certainly Not Let You Know
Business opportunity lead vendors don't always narrate the whole story. They generally don't let you know where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.
Regrettably, these three factors are crucial to judging the quality of a business opportunity lead.
Firstly, let's find the way to obtain traffic.
To make this simple, let's consider an example from the real-world: billboard marketing.
Most people have been there, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're a web marketing enthusiast like me, the most recent training audio on CD,) when suddenly a sign on the side of the highway catches your eye.
Apart from the exact billboard, and the ad placed on it, can you guess the single greatest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, put that same billboard advertisement on the main commuter route leading into the city and you'll get a completely different business opportunity lead.
This is also true online. Is your business opportunity lead broker putting their ad on rural country roads (some crappy celebrity news website,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Secondly, let's consider the "offer."
What did the advertisement assure the business opportunity lead? What is their expectation? They responded to the advert for a purpose, and while your broker may be suggesting that they're interested in an internet business, that's not always the case.
Back when I still got leads, I remember purchasing a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I bought were serious about establishing an online business. In reality, they had been responding to an ad offering them an opportunity to get a free computer system.
So, the offer is crucial and can't be disregarded. It helps make the difference between a business opportunity lead which is willing, also thrilled, to discuss about your opportunity versus wasted money.
Last of all, knowing the number of times the business opportunity lead has (and ever will be) sold is crucial.
The truth is, your typical internet business opportunity lead is not willing to whip out their credit card and join an opportunity immediately. Instead, they're inquisitive checking out carefully dipping their toe in the water and doing their due diligence.
I can agree, it often takes time -- lots of time -- for somebody to decide to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone work with my team who had been on my email list, getting occasional emails from me, for more than eight months. Therefore, don't let an agent say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competitors. No thank you.
So what's the answer?
Honestly, I stopped purchasing leads entirely. After wasting literally thousands of dollars purchasing every kind of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, making your own leads is best. You manage the source of traffic, you handle the offer (and so, the lead's expectation,) and they are yours entirely to follow-up with until they're ready to become a member of your business opportunity.
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