Small Business Website Design- Making The Website Effective And Profitable
If you're already marketing your business online with a business website, that's nice. If you are just now getting a small business website design, here are a few easy (and free) tips to keep in mind that can make your business website a lead generating machine, and a true asset for your business.
Even if you have just hired a website design provider, now is the time to give them the direction they need to build you a great website that will work for a living. If you already have a business website that isn't giving to you leads and contacts every day, there is definitely hope. If you take the action required to turn your existing website around, I can assure you that it will become a great addition to your marketing efforts.
K.I.S.S - Keep It Simple, Stupid!
Avoid fancy graphics, animations, wild colors or anything else that distracts from your main business. Study after study has shown that what some website designers regard "beautiful" are only an excuse for the visitor to click away and visit a competitor's website. Don't annoy your visitors.
Provide Relevant and Timely Information
Remember, your visitors look to you to solve an issue. They need information from you before they will spend any money with you. If your website has the information they are looking for (and not just items or services for sale), the chances get much better that they will turn from visitors into customers and clients who purchase what you want to offer. This is a component of small business website design.
Get Their Email Addresses
It's a well-known fact that the money is in the list! Although a visitor doesn't make a purchase on the first visit to your website, if you can capture their email address you can keep your business in front of them for months to come by sending brief, relevant and timely emails allowing them know about your offers, sales, etc.
Put Your Best Stuff "Above The Fold"
This term came from the newspaper industry. "Above the fold" denotes what you see when you first pick up a newspaper - without unfolding it. The same applies to your business website - what first appears on the screen after a visitor opens your website.
Basic information such as a business name, what products or services you provide, your store location, hours of operation and a phone number are all essential bits of information that MUST appear above the fold.
If your visitors have to search for basic information about you and your stuff, chances are good they'll leave quickly.
Put these useful tips to work and you will get a small business website design that will work for you!
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